Future Plans
Written by Hannah Lambourne and Rebecca Hill
Written by Hannah Lambourne and Rebecca Hill
We can apply the 8 P’s of luxury as suggested by Arora (2010) to Voyage à Chanel to help further define each element, all of which will be explained in greater […]
Kapferer’s identity prism (Figure 1) portrays the characteristics and personality of a brand which is the ‘heart of brand management’ (Keller, 2012). The model is useful as it captures the […]