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Though launching a competition prior to the launch of the Voyage tote and dossier is a beneficial way to engage and interact with consumers to begin the Voyage a Chanel […]
Though launching a competition prior to the launch of the Voyage tote and dossier is a beneficial way to engage and interact with consumers to begin the Voyage a Chanel […]
A paper by Adage reports the changes in the psychographic and lifestyles of women from the 1960’s to the 21st century. Figures 1-4 show that the average of women getting […]
Contributed by Rebecca Hill and Hannah Lambourne
Written by Hannah Lambourne and Rebecca Hill
The Store Okonkwo (2007) suggests that sensory elements are essential to brand personality and that consumers perceptions and experience is influenced by the atmosphere of the store. Furthermore Okonkwo (2007. […]
The Event Concept In keeping with the ‘travel’ theme for our event we would like to host a luxury yacht party (Figure 1) with celebrity guests, including models for Chanel, […]
RACE Model Chaffey (2013) states the RACE model consists of four steps to help the marketer plan and manage the digital campaign. Figure 1 shows an overview of theVoyage à […]
Voyage à Chanel product design will encompass monochrome, sleek hardware on the outside of the Tote and Dossier, with a pop of colour on the iPad case. This reinstates the brands modern twist by […]
Statistic Brain (2014) state that the average number of downloaded apps per smartphone is 66% with the highest percentage being for the iPhone. Voyage à Chanel would like to use this […]
We can apply the 8 P’s of luxury as suggested by Arora (2010) to Voyage à Chanel to help further define each element, all of which will be explained in greater […]