Store Release
The Store Okonkwo (2007) suggests that sensory elements are essential to brand personality and that consumers perceptions and experience is influenced by the atmosphere of the store. Furthermore Okonkwo (2007. […]
The Store Okonkwo (2007) suggests that sensory elements are essential to brand personality and that consumers perceptions and experience is influenced by the atmosphere of the store. Furthermore Okonkwo (2007. […]
The Event Concept In keeping with the ‘travel’ theme for our event we would like to host a luxury yacht party (Figure 1) with celebrity guests, including models for Chanel, […]
Statistic Brain (2014) state that the average number of downloaded apps per smartphone is 66% with the highest percentage being for the iPhone. Voyage à Chanel would like to use this […]
We can apply the 8 P’s of luxury as suggested by Arora (2010) to Voyage à Chanel to help further define each element, all of which will be explained in greater […]
Williams (2013) states that a press release in an inexpensive way to create a hype around a brand with increased marketing and advertising. The press release will be the first […]
Okonkwo (2006) states that particularity in the luxury fashion industry celebrities are most used from ‘films or music’. As we are aiming this product at a younger segmentation, that is […]