The Product Line
Voyage à Chanel product design will encompass monochrome, sleek hardware on the outside of the Tote and Dossier, with a pop of colour on the iPad case. This reinstates the brands modern twist by […]
Voyage à Chanel product design will encompass monochrome, sleek hardware on the outside of the Tote and Dossier, with a pop of colour on the iPad case. This reinstates the brands modern twist by […]
(Keller, et al., 2012) states there are seven general dimensions of product quality: performance, features, conformance quality, reliability, durability, serviceability and style and design. Each of these dimensions ‘can influence […]
McDevitt (2013) states that the brands that appeal to Generation Y are the brands with perceived quality and the performance of their products. Voyage à Chanel is associated with high […]