invitation
Contributed by Rebecca Hill and Hannah Lambourne
Contributed by Rebecca Hill and Hannah Lambourne
The Store Okonkwo (2007) suggests that sensory elements are essential to brand personality and that consumers perceptions and experience is influenced by the atmosphere of the store. Furthermore Okonkwo (2007. […]
The Event Concept In keeping with the ‘travel’ theme for our event we would like to host a luxury yacht party (Figure 1) with celebrity guests, including models for Chanel, […]
Statistic Brain (2014) state that the average number of downloaded apps per smartphone is 66% with the highest percentage being for the iPhone. Voyage à Chanel would like to use this […]
Okonkwo (2006) states that particularity in the luxury fashion industry celebrities are most used from ‘films or music’. As we are aiming this product at a younger segmentation, that is […]